Projects

P1 Motor Club

Project facts

Status: Under Construction
Address: 24101 Okeechobee Road (SR 70)
City: Fort Pierce, Florida
Region: Central-East Florida
Submarket: Port St. Lucie; Fort Pierce
Units: 300
Amenity tier: Track-Side
Key amenities: Track Access, Concierge Services, Fitness Center, Owners' Clubhouse/Lounge, Resort Pools, Social Programming, Residential Rights/Live-Work
Construction: Block
Finish level: Luxury
Projected delivery: 2027
Flood zone: X

Location Summary

Fort Pierce / Port St. Lucie; Fort Pierce Overview

P1 Motor Club occupies a 650-acre site at 24101 Okeechobee Road (State Road 70) in western St. Lucie County, a rural setting roughly 3 miles west of the St. Lucie County Fairgrounds and west of the Fort Pierce and Port St. Lucie urban edge. The subject is a private motorsport country club rather than a conventional garage building: the plan pairs roughly 10 miles of road circuits with a members' clubhouse, collector garages with living space set along the track, up to 125 homes, and a motorsports commerce park, positioned as the Treasure Coast's answer to the high-end golf resort with a racetrack in place of the fairways. The site is the gateway between the fast-growing Port St. Lucie corridor and the open interior toward Lake Okeechobee, where land and noise buffers exist at a scale the coast cannot offer.

The city of Port St. Lucie has ranked as the fastest-growing of the nation's largest cities for five straight years on domestic in-migration, and Florida led all states in net adjusted gross income gained from other states, supported by the absence of a state income tax. At the corridor level, the Tradition and Southern Grove district has become a genuine jobs center anchored by national logistics employers and Cleveland Clinic Tradition Hospital, producing a younger, active-use buyer pool; the corridor sits at the 17.4 wealth percentile on SCK's portfolio-relative scale, the region's most value-oriented scored corridor.

That local wealth profile matters less here than for a typical site, because the club draws from a much wider catchment. Management reports its primary market as the Orlando to Miami corridor plus New England, the mid-Atlantic, and the Midwest, with membership not contingent on home ownership. Access runs east on State Road 70 to Florida's Turnpike and Interstate 95, both roughly 11 miles and about 15 minutes east of the gate, putting the site within about two hours of both Orlando and Miami.

Current Events & Infrastructure

P1 Motor Club track program (subject): The club broke ground in March 2025 on what was described as Florida's largest motorsports project, with a 4.5-mile professional circuit and a second circuit of roughly 3 miles. As of July 2026 the 3-mile Treasure Coast Track was slated to open in October 2026, the flagship 4.5-mile P1 International Circuit remained under construction, clubhouse and home construction was set to begin in 2027, and full completion was targeted for 2028.
Midway Road widening and new Turnpike interchange: About 15 to 20 minutes east, FDOT is widening Midway Road, with a $24 million first segment under construction since April 2024 and due in fall 2026, and a $71.4 million second segment adding a new partial Turnpike interchange that is funded under Moving Florida Forward, with construction from summer 2027 to March 2030. It shortens the northern Port St. Lucie approach to the site.

Key Demand Drivers

The club model builds its own demand: members who pay a six-figure initiation to drive a private circuit need somewhere secure, climate-controlled, and track-side to keep the cars they bring, and most arrive from homes hours away that cannot store a dedicated track car, a tow rig, and spares. The track-side collector garages close that gap.

Member base: The club reported 260 members as of July 2026, with a $192,000 initiation fee and $12,000 in annual dues, a committed, high-spend pool ahead of full build-out.
Motorsports commerce park: A 400,000-square-foot on-site commerce park for race teams, car-prep shops, and motorsports businesses was more than 50 percent reserved by July 2025, with eight named motorsport tenants signed, adding service depth for owners who want cars prepared and maintained on site.
Manufacturer testing and launches: The club reports an agreement with the Mercedes-AMG division for North American product launches and testing, and roughly 150 personnel once fully operational.
Treasure Coast International Airport: Roughly 30 minutes northeast in Fort Pierce, the 3,844-acre airport hosts an on-site U.S. Customs and Border Protection office and more than 70 tenants employing over 3,400 people, with a reported $509 million annual economic impact.

Location Highlights

MSA Position: The Port St. Lucie metro counted 560,355 residents in 2025 within a four-metro region of about 2.15 million growing near three and a half times the national pace.
Enthusiast / Collector Culture: The club sits a little over two hours south of Daytona International Speedway, home of the Rolex 24 and the Daytona 500, and its own dual circuits and pro-team commerce park create an in-house motorsport community.
Infrastructure & Recreation: State Road 70 connects directly to the Turnpike and Interstate 95.
Market-Specific Factor: A rural, 650-acre footprint allows long circuits, buffers, and future phases that coastal Florida sites cannot accommodate, and the site is mapped in FEMA Flood Zone X.
Tax & Quality of Life: Florida levies no state income tax on wages, retirement income, or capital gains, a central draw for relocating high earners.
High Net Worth Concentration: The immediate trade area is thin by design, with 79 households earning $200,000 or more within 3 miles, 286 within 5 miles, and 586 within 7 miles, confirming demand is imported through membership.

Area Demographics (ACS 2024)

Wealth Index: 3.0 / 10 (SCK portfolio-relative)

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